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Browsing articles in "Business"
Mar
3
2012

Who Do You Work For?

merger

Years ago, when someone asked you “Who do you work for?”; it was a very easy question to answer. You worked for someone…a person or a business, and that was that. Nowadays, the question can be a bit trickier. Even in my old position at California University of PA, I worked for them, but because they were part of PASSHE, I was paid by them, which made me a public state employee. But if anyone [...]

Jan
29
2012

Designer Digs – Why Buy?

coach_logo

As a present, my wonderful BF brought a new Coach purse for me. I’ve never considered myself a fashionista, nor do I care so much about impressing people (via whatever happens to impress them). However when we first started dating, my BF noticed that I was admiring some Coach purses in Macy’s (where he eventually brought my purse). When he first mentioned that he wanted to buy one for me, I scoffed. But after taking [...]

Jan
5
2012

2012 Orange Bowl Champions (A Marketing Dream)

2012 Discover Orange Bowl

First of all, I would like to say “congratulations” to the Mountaineers on an amazing victory over Clemson last night! Without a doubt, college athletic programs add a lot to a college’s brand, like it or not. They also help to bring a school’s name out into the spotlight, which in turn helps to bolster its clout when listed on the resumes of its alumni (again like it or not). In a purely logical world, colleges would [...]

Dec
23
2011

A Painless Fundraiser For Your Non-Profit

Print

As the national president of the Delta Gamma Pi Multicultural Sorority, Inc., I always had my eye on the infamous “bottom line”. You know, basically, how much money did we have in the bank account every month. While dues were our main source of income, I also wanted to diversify our revenue stream and establish a vibrant fundraising program. Well we had a lot of ideas, but most of them didn’t work out in the [...]

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