Do you “collect” social media and networking accounts? You know what I mean — you’ve created an account on Twitter, Google +, etc., but you are unsure about how or why to use it. Or perhaps you do use it, but you are losing sight of its effectiveness or its overall purpose; which leads to an unfocused and unfulfilling experience with social media. The truth is it is not wise to jump into anything without [...]

For whatever reason, I’ve been coming across discussions about Google + in various venues. The opinions seem pretty much split, with some calling it a failure; while others think it is uber awesome. I think that both opinions are valid; but what I think is even more amazing is the fact that the usefulness and relevance of Google + is even being debated at all. From a personal standpoint, I’ve been using Google + for [...]

Way too often, people just stumble into social media…without understanding it, their ultimate goal, or its long-range impact. My BF is sort of a microcosm of this (to me anyway). When we first met, his interest was a little piqued by my ongoing updates and fiddling with Twitter and Google + (he already had a Facebook account; and since he’s not a professional, he has no interest in LinkedIn). Well he didn’t get the point [...]